Juan Cruz PastoriniBuenos Aires, Argentina
Head of Finance turning numbers into clarity, control, and better decisions.
I work with leadership to understand performance, improve financial operations, and make better decisions.
Experience
01Experience
2016 — Now
- Halo Media
Head of Finance2022—25 · 2026—
Built finance visibility across FP&A, business control, payroll, accounting coordination, reporting, systems, and executive decision support.
- Mercado Pago
Business Control · Financial Operations2025—26
Worked in a high-scale LATAM fintech environment, focused on planning, performance visibility, cost structure, and business control.
- Disney
FP&A · Planning2020—22
Worked inside a global media finance organization across reporting, planning, forecasting, and performance analysis.
- General Motors
Financial Analyst2018—19
Operational finance experience in a global automotive environment, working across financial analysis, controls, audits, and business support.
- KPMGKPMG
Audit2016—18
Audit foundation across accounting, controls, financial statements, and cross-industry exposure.
02Approach
Four problems I work on.
- 01
Scattered numbers
Leadership-ready reporting
Inputs → Control → Decisions
- 02
Margin uncertainty
Clearer business control
Revenue & cost → Margin → Capacity
- 03
Manual workflows
Operating rhythm
Process → Ownership → Rhythm
- 04
Financial noise
Executive decisions
Complexity → Synthesis → Decisions
03AI in my workflow
AI as a modern operating layer, grounded in finance judgment.
I use AI daily to accelerate analysis, structure reporting, draft executive communication, and explore automation opportunities — always grounded in finance judgment.
- ChatGPT
- Claude
- Gemini
- n8n
01 · Information
Turn messy inputs into structured context.
Parses exports, cleans columns, reconciles definitions across sources, flags inconsistencies.
OutputA clean structured dataset or briefing, ready for analysis.
ChatGPT · Claude · n8n
02 · Analysis
Pressure-test the numbers, not just present them.
Models scenarios, validates drivers, surfaces variance gaps, detects edge cases.
OutputA short list of what changed, what's at risk, and what to dig into next.
Claude · ChatGPT · Sheets
03 · Executive narrative
Translate analysis into a memo leadership can act on.
Drafts summaries, sequences arguments, frames options for non-finance readers.
OutputA one-pager or memo with a clear recommendation and supporting logic.
Claude · ChatGPT
04 · Decision support
Frame the call, not just the data.
Maps tradeoffs, surfaces blind spots, drafts counter-arguments, sequences next steps.
OutputA decision frame with options, risks, and a recommended path.
Claude · ChatGPT
04Contact
Start a conversation.
Always happy to compare notes on FP&A, business control, financial operations, and building stronger finance systems.
Juan Cruz Pastorini · Buenos Aires, Argentina
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