Finance Leadership · FP&A · Business Control

Finance leadership for companies that need clarity, control, and better decisions.

I help leadership teams understand performance, improve financial operations, and make better decisions across FP&A, business control, reporting, payroll, accounting coordination, and systems.

See how I work Connect on LinkedIn

0Years

0Companies

0Industries

Selected experience · 2016—Now

Halo Media2022—25 · 2026—
Mercado Pago2025—26
Disney2020—22
General Motors2018—19
KPMG2016—18

What I help with

Four problems I help solve.

01

From scattered numbers to leadership-ready reporting.

Financial and operational inputs connected into reporting leaders can act on.

InputsControlDecisions

02

From margin uncertainty to clearer business control.

Revenue, costs, utilization, and project economics — a clear picture of where value is made.

Revenue & costMarginCapacity

03

From manual workflows to operating rhythm.

Recurring finance processes across close, payroll, contractors, AP, AR, and reporting — predictable.

ProcessOwnershipRhythm

04

From financial noise to executive decisions.

Complex topics turned into clear summaries, tradeoffs, and next steps for leadership.

ComplexitySynthesisDecisions

Track record

Track record.

10 years · 5 global companies · 5 industries

Halo Media

Jan 2022 → Jul 2025Feb 2026 → Present

Finance Leadership

Built finance visibility across FP&A, business control, payroll, accounting coordination, reporting, systems, and executive decision support.

Highlights

01Built financial reporting + portfolio margin visibility
02Owned AR collections, sourcing, and accounting analysis
03Now leading FP&A, Business Control, Payroll, Accounting

FP&A
Business Control
Reporting
Payroll
Systems

Jan 2022 → Jul 2025Feb 2026 → Present
Finance Leadership
Built finance visibility across FP&A, business control, payroll, accounting coordination, reporting, systems, and executive decision support.
Highlights
01Built financial reporting + portfolio margin visibility
02Owned AR collections, sourcing, and accounting analysis
03Now leading FP&A, Business Control, Payroll, Accounting
- FP&A
- Business Control
- Reporting
- Payroll
- Systems
Jul 2025 → Feb 2026
Business Control · Financial Operations
Worked in a high-scale LATAM fintech environment, focused on planning, performance visibility, cost structure, and business control.
Highlights
01Business Control + FP&A for the Mercado Pago line of business
- Fintech
- Business Control
- Planning
- Unit Economics
2020 → 2022
FP&A · Planning
Worked inside a global media finance organization across reporting, planning, forecasting, and performance analysis.
Highlights
01P&L, budget, and accruals for the area
02Support across planning, credit, payments, and contracts
03Audits for licensees: Avon, Panini, Danone
- FP&A
- Forecasting
- Reporting
- P&L
Jun 2018 → Dec 2019
Financial Analyst
Operational finance experience in a global automotive environment, working across financial analysis, controls, audits, and business support.
Highlights
01Risk assessments and controls across processes
02Audits in manufacturing, sales, and finance
03Built Power BI sales dashboards for management
- Financial Analysis
- Operations
- Controls
- Power BI
Jun 2016 → Jun 2018
Audit
Audit foundation across accounting, controls, financial statements, and cross-industry exposure.
Highlights
01External audits for Prosegur and Baker Hughes
02Built balance-sheet risk-minimization processes
03Automated AR, intercompany, and OpEX controls
- Audit
- Accounting
- Controls
- Financial Statements

Recommendations

People I have worked with.

Across finance, operations, fintech, media, and global companies.

Source · LinkedIn

Juan Cruz is the kind of professional who makes everything run smoother just by being involved. He combines a deep sense of responsibility with a proactive, make-things-happen mindset. In finance and operations, Juan is a true problem-solver.

Approach

How I think about finance.

Five disciplines · one decision layer

Executive Decision

Where every layer converges.

Core

FP&A

Plan & forecast.

Business Control

Margin & capacity.

Systems

Source of truth, SOPs.

Reporting

Cadence & trust.

Operations

Payroll & close.

Executive Decision

FP&A

Business Control

Systems

Reporting

Operations

AI as a modern operating layer, grounded in finance judgment.

I use AI daily to accelerate analysis, structure reporting, draft executive communication, and explore automation opportunities — always grounded in finance judgment.

Step 01 · Information

Turn messy inputs into structured context.

Finance work starts with unstructured information — exports from multiple systems, an email thread with three stakeholders, an operational doc nobody owns. I use AI to extract, clean, and reconcile those inputs into something the rest of the workflow can act on.

Does

Parses exports, cleans columns, reconciles definitions across sources, flags inconsistencies.

Output

A clean structured dataset or briefing, ready for analysis.

Stack

ChatGPT · Claude · n8n

01
Information
Turn messy inputs into structured context.
Finance work starts with unstructured information — exports from multiple systems, an email thread with three stakeholders, an operational doc nobody owns. I use AI to extract, clean, and reconcile those inputs into something the rest of the workflow can act on.
Does
Parses exports, cleans columns, reconciles definitions across sources, flags inconsistencies.
Output
A clean structured dataset or briefing, ready for analysis.
Stack
ChatGPT · Claude · n8n
02
Analysis
Pressure-test the numbers, not just present them.
Once the inputs are clean, the real work is finding the variables that actually move the business — separating signal from noise. I use AI to stress-test assumptions, run scenarios, and surface gaps a tight close would otherwise miss.
Does
Models scenarios, validates drivers, surfaces variance gaps, detects edge cases.
Output
A short list of what changed, what's at risk, and what to dig into next.
Stack
Claude · ChatGPT · Sheets
03
Executive narrative
Translate analysis into a memo leadership can act on.
Numbers don't move decisions — narratives do. I use AI to draft summaries, structure tradeoffs, and convert raw analysis into the language a CEO or board can scan in 90 seconds before walking into a meeting.
Does
Drafts summaries, sequences arguments, frames options for non-finance readers.
Output
A one-pager or memo with a clear recommendation and supporting logic.
Stack
Claude · ChatGPT
04
Decision support
Frame the call, not just the data.
Decisions are bets under uncertainty. I use AI to map tradeoffs, surface counter-arguments, and pressure-test the recommendation before it lands in front of leadership — so the move is made with eyes open, not on instinct.
Does
Maps tradeoffs, surfaces blind spots, drafts counter-arguments, sequences next steps.
Output
A decision frame with options, risks, and a recommended path.
Stack
Claude · ChatGPT

Daily stack

ChatGPT
Claude
Gemini
n8n

Contact

Start a conversation.

For conversations around finance leadership, FP&A, business control, financial operations, or building stronger finance systems.

juancruz.pastorini23@gmail.com

Book a call Connect on LinkedIn

Back to top