J

Juan Cruz PastoriniBuenos Aires, Argentina

Head of Finance turning numbers into clarity, control, and better decisions.

I work with leadership to understand performance, improve financial operations, and make better decisions.

Experience

01Experience

2016 — Now

  1. Halo Media

    Head of Finance2022—25 · 2026—

    Built finance visibility across FP&A, business control, payroll, accounting coordination, reporting, systems, and executive decision support.

  2. Mercado Pago

    Business Control · Financial Operations2025—26

    Worked in a high-scale LATAM fintech environment, focused on planning, performance visibility, cost structure, and business control.

  3. Disney

    FP&A · Planning2020—22

    Worked inside a global media finance organization across reporting, planning, forecasting, and performance analysis.

  4. General Motors

    Financial Analyst2018—19

    Operational finance experience in a global automotive environment, working across financial analysis, controls, audits, and business support.

  5. KPMG
    KPMG

    Audit2016—18

    Audit foundation across accounting, controls, financial statements, and cross-industry exposure.

02Approach

Four problems I work on.

  1. 01

    Scattered numbers

    Leadership-ready reporting

    Inputs → Control → Decisions

  2. 02

    Margin uncertainty

    Clearer business control

    Revenue & cost → Margin → Capacity

  3. 03

    Manual workflows

    Operating rhythm

    Process → Ownership → Rhythm

  4. 04

    Financial noise

    Executive decisions

    Complexity → Synthesis → Decisions

03AI in my workflow

AI as a modern operating layer, grounded in finance judgment.

I use AI daily to accelerate analysis, structure reporting, draft executive communication, and explore automation opportunities — always grounded in finance judgment.

  • ChatGPT
  • Claude
  • Gemini
  • n8n
  1. 01 · Information

    Turn messy inputs into structured context.

    Parses exports, cleans columns, reconciles definitions across sources, flags inconsistencies.

    OutputA clean structured dataset or briefing, ready for analysis.

    ChatGPT · Claude · n8n

  2. 02 · Analysis

    Pressure-test the numbers, not just present them.

    Models scenarios, validates drivers, surfaces variance gaps, detects edge cases.

    OutputA short list of what changed, what's at risk, and what to dig into next.

    Claude · ChatGPT · Sheets

  3. 03 · Executive narrative

    Translate analysis into a memo leadership can act on.

    Drafts summaries, sequences arguments, frames options for non-finance readers.

    OutputA one-pager or memo with a clear recommendation and supporting logic.

    Claude · ChatGPT

  4. 04 · Decision support

    Frame the call, not just the data.

    Maps tradeoffs, surfaces blind spots, drafts counter-arguments, sequences next steps.

    OutputA decision frame with options, risks, and a recommended path.

    Claude · ChatGPT

04Contact

Start a conversation.

Always happy to compare notes on FP&A, business control, financial operations, and building stronger finance systems.

Juan Cruz Pastorini

Back to top